New Campaign Raises Awareness About the Value of Tourism in Saint John

City attracts 1.5 million tourists, spending up to $250 million every year


“Tourism is a vital part of the Saint John economy, especially for the employees of Harbour Station, the Saint John Sea Dogs, our supporters and guests who travel to see us play” says Wayne Long, President, Saint John Sea Dogs. “Tourism is a sector with amazing growth potential for our region.”

Wayne Long is one of four Saint Johners providing powerful testimonials about the value of tourism to the Port City. Their quotes and personal stories are part of a public awareness campaign launched by the Saint John Hotel Association. The goal of this campaign is to grow local awareness, knowledge and appreciation about the value of tourism to Saint John.

More than 1.5 million people visit Saint John each year and spend up to $250 million at our local shops, restaurants and other businesses. Tourism employs 1 in 10 people in the Fundy region, which is more than fishing, mining and agriculture combined.

Shelley DeMerchant, owner of the Urban Shoe Myth on King Street says she and her young family benefit from tourists coming to Saint John. “Tourism is important to my family and me,” says Shelley. Money spent in local businesses like mine stays in our community, helping to grow our local economy and our city’s future success.”

Jennifer Lanzon is the Executive Director of the National Police Board (NPB) in Ottawa. She brought 250 delegates, companions and speakers to the NPB’s annual conference hosted at the Saint John Trade and Convention Centre in August 2010.

“When we held our national conference in Saint John, the beautiful harbour, the warm hospitality, choice of restaurants and shops, and high level of service blew us away,” says Jennifer. “People still talk about the Maritime kitchen party!”

Other tactics included in the “We All Win with Tourism in SJ” campaign are: the distribution of tent cards and window clings throughout the city; a website (www.WinWithTourismSJ.com); radio ads; contests and social media outreach, including use of the Twitter hashtag #WinTourismSJ.